HEY KURLFRIENDS

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EnyJae Jeremiah

KoJak is a must in my daily routine.

Kia Walker

My type 4 hair can't get enough of these products!!

Nevaeh Taylor

KoJak is really my hair's bestie!❤️

Aaliyah Williams

Best secret I was every told I use it everyday!

Cameron Coles

My hair hasn't grown this much with other products, MY HAIR IS OBESSED!

LaShaylah Lathonbey

Your product got my hair popping!!!!!

Jessica Mattocks

secrets from kojak

About

textures

Wavy

Wavy Hair features a slight curl pattern that ranges from loose, flowing waves to tighter, beachy bends. This versatile texture offers the perfect balance between straight and curly hair, making it ideal for a variety of styles.

To maintain healthy waves, it’s best to use lightweight products that won’t weigh the hair down. Regular washing and deep conditioning are also key to keeping the texture soft, defined, and nourished.

Curly

Curly Hair has a beautiful spiral pattern that often resembles the shape of an “S.” This texture can range from loose, bouncy curls to tighter ringlets.

Because the curl pattern can make it difficult for natural oils to travel down the hair shaft, curly hair is more prone to dryness. To keep it healthy, use rich, moisture-packed products that hydrate, nourish, and protect against breakage, dullness, and brittleness.

Coily

Coily Hair features a unique blend of “S” and zig-zag curl patterns. Naturally thick and full of volume, this texture is incredibly versatile—but also delicate and prone to breakage.

Due to its tight curl structure, it can be challenging for natural oils to travel down the hair shaft, often leading to dryness. To keep coily hair healthy, it’s essential to moisturize regularly, deep condition often, and incorporate protein treatments and hot oil treatments into your routine for added strength and hydration.

Kinky

Kinky Hair has the tightest curl pattern of all hair textures. Like coily hair, it can be difficult for natural oils to travel down the hair shaft, making it more prone to dryness and breakage.

This texture is fragile and requires consistent care to maintain its strength and health. Regular moisturizing, deep conditioning, protein treatments, and hot oil treatments are essential. Protective styles—such as braids, twists, or updos—are also a great way to minimize manipulation and help retain length.

Straight

Straight Hair lacks a defined curl pattern, allowing natural oils to travel easily down the hair shaft. This natural distribution of moisture helps keep the hair nourished and makes it less prone to breakage compared to curlier textures.

However, because straight hair absorbs moisture and products so easily, it can quickly experience buildup. To maintain a healthy balance, it’s best to shampoo regularly to remove excess oils and product residue, while incorporating deep conditioning treatments to keep the hair soft, strong, and hydrated.

Locs

Locs—because there’s nothing you need to dread about them. Locs are a beautiful and versatile style that comes in all lengths, sizes, and colors. They form and look different based on a person’s natural hair texture, making each set truly unique.

To keep locs healthy, it’s important to regularly moisturize and oil the scalp. Avoid excessive retwisting, as it can cause tension on the scalp and lead to thinning over time. With the right care, locs can thrive and become even more stunning as they grow.